Last Updated: March 4, 2026
Introduction
This Privacy Policy explains how ShiftyBits, LLC, doing business as WheelMetrics (“WheelMetrics,” “we,” “us,” or “our”), collects, uses, and protects your information when you visit wheelmetrics.io or interact with our services. By using our website, you agree to the practices described in this policy.
Information We Collect
Information you provide directly:
- Name — when you sign up for our email newsletter
- Email address — when you sign up for our email newsletter or contact us
Information collected automatically:
We currently use the following third-party services that may collect data automatically:
- Kit (ConvertKit): Our email service provider, which collects email engagement data (opens, clicks) when you subscribe to our newsletter.
- Plausible Analytics: A privacy-friendly, cookieless analytics tool that collects anonymous usage data (pages visited, referral source, browser, operating system, and device type). Plausible does not use cookies, does not collect personal data, and does not track you across websites. All data is aggregated and no individual visitors can be identified. For more information, see Plausible’s data policy.
We do not use cookies for analytics or advertising purposes.
How We Use Your Information
We use the information we collect to:
- Send you our email newsletter, including educational content and market commentary
- Respond to your inquiries or support requests
- Improve our website and services
- Comply with legal obligations
We will never sell, rent, or trade your personal information to third parties.
Third-Party Service Providers
We share your information only with the following third-party providers, solely for the purpose of operating our services:
| Provider | Purpose | Data Shared |
|---|---|---|
| Kit (ConvertKit) | Email newsletter delivery | Name, email address |
| Plausible Analytics | Website analytics | Anonymous, aggregated usage data (no personal data) |
These providers have their own privacy policies governing how they handle your data. We encourage you to review them:
Data Retention
We retain your personal information for as long as you remain subscribed to our services. If you unsubscribe from our email list, your data will be removed from our active mailing lists. Some data may be retained in backups or logs for a reasonable period as required for legal or operational purposes.
Your Rights
You have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Delete your personal information by unsubscribing from our email list or contacting us directly
- Opt out of email communications at any time via the unsubscribe link in every email
To exercise any of these rights, contact us at support@wheelmetrics.io.
Data Security
We take reasonable measures to protect your personal information from unauthorized access, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Children’s Privacy
WheelMetrics is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us at support@wheelmetrics.io and we will promptly delete it.
Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.
International Users
WheelMetrics is operated from the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Your continued use of WheelMetrics after changes are posted constitutes your acceptance of the revised policy.
Contact
If you have questions about this Privacy Policy, contact us at:
WheelMetrics (ShiftyBits, LLC) 228 Park Ave S PMB 17900 New York, NY
Email: support@wheelmetrics.io
